Collinson Latitude | The Value of Redemption

THERE’S OFTEN SOME DEBATE ABOUT ‘THE VALUE OF REDEMPTION’ AND THE BEST WAY TO IMPROVE BOTH ENGAGEMENT AND VALUE IN LOYALTY PROGRAMMES.

SO, WE SURVEYED OVER 2,250 LOYALTY PROGRAMME MEMBERS GLOBALLY TO FIND OUT MORE.

Download our SlideShare to discover:

  • How redemption can drive earning behaviour and brand loyalty
  • The importance of rewards outside of the usual flights, hotels and upgrades (non-core inventory)
  • Why breadth and choice of rewards are important
  • How a positive redemption can lead to strong brand advocacy

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