SmartAuction is an online auction platform that provides members of a loyalty programme a new and innovative way to redeem their loyalty currency and helps you face the loyalty liability challenges around IFRIC 13.
SmartAuction offers a range of exclusive and appealing products and services to your members for loyalty redemption. Auction content can be tailored and may include exotic holidays, premium airline seats and hotel nights through to exciting lifestyle offers and experiences. Your own inventory can be included.
SmartAuction is ideally suited to organisations such as airlines, hotels, banks and retailers that reward members with loyalty currency to increase member engagement and excitement. The platform is highly effective to reduce redemption liability.
Product features:
- Configurable auction platform - supports highest and/or lowest bidder auction and dual payment option of cash and/or points
- Flexible content model - sourced partner offers combined with your own inventory
- Intuitive and easy to use administration system for managing content, products and auction lots
- Stand-alone product - delivered in your brand identity and online environment for a seamless user experience with multi-lingual functionality
Plus:
- Scalable platform - can be integrated with other loyalty products such as our RewardAll™ earn programme
- Campaign strategy and marketing communications support available
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