SmartAuction

 

Allow members to redeem points by bidding for appealing products and services online.

SmartAuction is an online auction platform that provides members of a loyalty programme a new and innovative way to redeem their loyalty currency.

SmartAuction offers a range of exclusive and appealing products and services to your members for loyalty redemption. Auction content can be tailored and may include exotic holidays, premium airline seats and hotel nights through to exciting lifestyle offers and experiences. Your own inventory can be included.

SmartAuction is ideally suited to organisations such as airlines, hotels, banks and retailers that reward members with loyalty currency to increase member engagement and excitement. The platform is highly effective to reduce redemption liability.

Product features:

  • Configurable auction platform - supports highest and/or lowest bidder auction and dual payment option of cash and/or points
  • Flexible content model - sourced partner offers combined with your own inventory
  • Intuitive and easy to use administration system for managing content, products and auction lots
  • Stand-alone product - delivered in your brand identity and online environment for a seamless user experience with multi-lingual functionality

Plus:

  • Scalable platform - can be integrated with other loyalty products such as our RewardAll™ earn programme
  • Campaign strategy and marketing communications support available

 

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Benefits to you:

  • Reduce your loyalty liability and distressed inventory quickly with effective time controlled auction lots
  • Increase member interaction and engagement with your loyalty programme
  • Develop a unique offering through a highly flexible content model and auction lots
  • Drive increased traffic to your website

Benefits to your customer:

  • Excitement and engagement
  • A new and novel way to redeem loyalty currency
  • Opportunity to win exclusive experiences

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