Creation and delivery of tailored added value packages for your bank account customers.
Added Value Accounts (AVA’s) are a seamless blend of banking and non-banking benefits which deliver positive annuity fee income, increased retention and cross product holding for the bank.
Collinson Latitude™ have invested in next generation AVA technologies for seamless product and benefit creation, sourcing and management, along with on and offline delivery supported by full service call centre capabilities.
As well as designing bespoke programmes, Collinson Latitude can create and source non-banking benefits which are of real and high perceived value to your customers in the travel, lifestyle, leisure and insurance arenas, which can be dynamically driven and tailored for customer segmentation. Upgrade strategies for individual customer segments and reward and recognition strategies for premium customers is available for mature programmes.
The AVA platform conforms to best practice programme design and includes seamless data integration with banking systems for optimal member experience both on and offline. Offering comprehensive reporting, campaign functionality and advanced call centre system features, AVA programmes can be evolved to meet customer expectations providing superior servicing and supporting future business strategies.
Product features:
- Dynamic packaging - ability to tailor the suite of benefits to fit your customer profiles
- Fully integrated solution - across bank, AVA and suppliers, offering highest level financial services system compliance
- Member servicing - registration, benefits activation and renewals
- International customisation - delivered in your brand, language and currency
- Scalable programme to meet future requirements including mobile based services and a relationship for continued CRM
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