Collinson Latitude™ revolutionises ancillary revenue with BenefitsPlus™

New product offers travel brands opportunity to generate $15 million in net profit over three years with 65,000 customers signed up

Collinson Latitude™, a leading global provider of ancillary revenue programmes, launches BenefitsPlus™, a product designed to enable travel brands to generate significant recurring revenue through annual fee paid membership products.

BenefitsPlus™ comprises a set of value add benefit packages designed to enhance the main products and services offered by travel organisations. Pre-designed packages include insurance and travel related products and services as well as aspirational lifestyle and leisure benefits. For brands seeking a more tailored offering, a personalised suite of benefits to match specific audience profiles and strategic business requirements can be developed.

A recent survey conducted by YouGov*, on behalf of Collinson Latitude™, comprising of frequent business and leisure travellers revealed that 54% would be interested in buying a BenefitsPlus™ style product, if offered by a preferred travel supplier.

Employing the proprietary online BenefitPlus™ platform developed by Collinson Latitude™, brands can implement the product quickly with little or no impact on existing IT and infrastructure. Optimising multiple touch points, travel suppliers can make available to consumers as part of the booking process or as a single transaction. Therefore enabling loyalty-building initiatives and further strengthening customer retention without eroding the value of any existing membership and elite customer programmes.

Collinson Latitude™ has invested heavily in R&D over the last 18 months to develop the technology behind the offering and will work closely with travel brands to advise on the right benefit programme for all customers and loyalty programme members.

Janet Titterton, Sales & Marketing Director, Collinson Latitude™ said: “BenefitsPlus™ is a great example of how travel brands can diversify their ancillary revenue programmes and generate revenue from more customers. For example, with 65,000 customers signed up to the product a travel brand could generate $15million in net profit over three years.** We have spoken to leading decision makers within the travel industry and they have expressed great interest in BenefitsPlus™ and much of this appeal is due to the significant revenue potential along with the ability to implement the product within 60 days.”

Latitude’s parent company, The Collinson Group, has vast experience in the area of ancillary revenue and membership programmes, having implemented successful strategies for its own products including insurance brand Columbus Direct and Priority Pass, the world’s largest independent airport lounge access programme.

Ends

Notes to Editors:

*Consumer Survey – all figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2150 adults. Fieldwork was undertaken between 1st - 5th May 2009. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
** Revenue Projection – figures based on an average margin of 25% per product.

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