The Collinson Group launches specialist division Collinson Latitude™, providing global brands with new offering to leverage incremental revenue strategies
Collinson Latitude, the leading global provider of ancillary revenue programmes, has launched a new affiliate reward platform for Velocity Rewards, Virgin Blue’s loyalty programme, for its 1.5 million member base.
Together with its sister company ICLP, Collinson Latitude has developed ‘ShopAndEarn Store’ an innovative fully branded online shopping portal which allows members to earn extra Velocity Reward points when they shop at a wide range of merchants online. The portal will play an important role in Virgin Blue’s customer retention strategy as well as delivering a new ancillary revenue stream for Virgin Blue.
Employing the proprietary online reward platform RewardAll™, which has been built by Collinson Latitude, the ‘ShopAndEarn Store’ was launched within six weeks for Velocity. RewardAll™, which incorporates leading merchants via its ability to access multiple affiliate networks, provides a seamless connection between the member, Velocity and the online merchant.
Velocity Rewards members earn Velocity Points on every transaction made at each of the participating on-line merchants. The ‘ShopAndEarn Store’ boasts over one hundred merchants including Apple iTunes, StrawberryNet and Dell.
Velocity’s General Manager, Phil Gunter said: “ICLP impressed us with their sophisticated RewardAll™ system, and its ability to bring innovation and speed to the affiliate process. ICLP will work closely with us to help us expand our point of difference in the Australian market.”
Janet Titterton, Marketing Director, Collinson Latitude said: “This project is a great example of the depth of expertise and understanding we can offer brands at The Collinson Group. The online portal is the first time a project of its type has been launched in the Australian and New Zealand market, and together with ICLP we look forward to working closely with Velocity to develop the programme further, supporting them in building long term relationships with their member base.”
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