Collinson Latitude launches new merchant funded reward platform to payment card issuers in order to boost online shopping in the Middle East

RewardAll™ is an innovative, fully branded online shopping portal allowing members of a loyalty programme to earn extra loyalty points or cash-back of up to 20% when they shop at a wide range of merchants online.
 

The portal will play an important role in Collinson Latitude's client bank credit and debit card usage and retention strategy as well as delivering a new ancillary revenue stream in addition to Inter-Change and FX. 
 

RewardAll™ incorporates leading merchants via its ability to access multiple affiliate networks and provides a seamless connection between the member, the client programme and the online merchant.
 

Credit and debit cardholders have the opportunity to earn points or cash-back on every transaction made at each of the participating on-line merchants. The platform boasts over 1,500 merchants including global brands such as Apple iTunes, Toys R Us, Savile Row, Mothercare, Qatar Airways and Hilton Hotels.
 

George Wilson-Howell, Head of Planning and Business Development MEA, Collinson Latitude says:'This product is a great example of the depth of expertise and understanding we can offer brands at The Collinson Group shown through the fact that this online portal is the first time a product of its type has been launched in the Middle East market. 

Research by MasterCard* shows online spend in the UAE alone was up 13% in 2010 - with the majority of transactions on travel.  Collinson Latitude's RewardAll™ product brings the biggest brands in electronics, fashion, travel, gifts, music downloads and health & beauty from the UK and US to the Middle East.  The Group currently works with over 36 banks in the Middle East and we are always looking at ways to add value for our clients and the customer experience.'

*Source: http://www.masterintelligence.com