Best Western UK Customers ‘shop for rewards’ thanks to new ancillary revenue programme from Collinson Latitude™

New platform enables Best Western GB customers to earn extra reward points through hundreds of online stores

Best Western GB, part of Best Western International, the world's largest group of independent hotels, has today announced the launch of a new rewards programme from Collinson Latitude™, a leading global provider of ancillary revenue programmes. The new platform, entitled Shop for Rewards, enables Best Western UK Reward members to earn points at hundreds of online stores, including Marks & Spencer, Boots and Waterstones.

Customers earn points on every transaction made with each participating online merchant. Points can then be redeemed for nights at over 4,000 hotels around the world or to pay for amenities with the Best Western Travel Card; theatre vouchers; shopping vouchers; experience days; car rental and charity donations.

Implementing the Shop for Rewards portal allows Best Western Rewards members to earn points from their everyday shopping; in turn allowing them to redeem more rewards more often.

Shop for Rewards employs Collinson Latitude’s proprietary online reward platform RewardAll™, and incorporates thousands of leading merchants through its network of global partnerships. RewardAll™ harnesses a user friendly shopping portal which can be integrated into an existing website and can support an existing membership programme. The platform can be implemented into the client’s existing IT infrastructure and provides a seamless connection between the member, Best Western GB and the online merchant.

Tim Wade, Head of Marketing for Best Western GB said: "This new platform will ensure that our guests receive even more value and it provides a point of difference for our guests. We are keen to offer additional value for our guests as we believe this builds long standing loyalty and yet another reason to stay at a Best Western hotel."

James Berry - Product Director, Collinson Latitude™, says “We are delighted to be working with Best Western GB and bringing RewardAll™ into the hospitality sector following its success in other leading industries. RewardAll™ is a great example of how brands can add value to their loyalty programmes and increase retention. It is especially important in the current economic climate for businesses to offer customers the opportunity to gain additional value, whilst generating a new revenue stream. We look forward to developing the platform further and supporting Best Western GB in building long term relationships with its members."Latitude’s parent company, The Collinson Group, has vast experience in the area of ancillary revenue and membership programmes, having implemented successful strategies for its own products including insurance brand Columbus Direct and Priority Pass, the world’s largest independent airport lounge access programme.

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About Best Western GB

Best Western GB is the UK’s largest group of independent hotels. Each hotel is owned and managed individually but by joining together as a group it means all the benefits of convenient booking and guaranteed high standards but with the charm and character of independent hotels. Consisting of over 280 hotels, guests can trust the Best Western name to provide a great quality hotel with dedicated service from all staff which is what sets the group apart.

About Collinson Latitude™

Collinson Latitude™ is a leading global provider of new and recurring revenue programmes in the airline, hotel, travel and financial services sectors. Using its range of innovative online products, Collinson Latitude™ advises organisations how to maximise the effectiveness of their sales and loyalty activities. Latitude’s range of products are designed to strengthen relationships with higher net worth customers and broadens appeal to a wider audience. This enables clients to achieve new recurring revenue streams, enhanced customer insight and a superior customer experience, with minimal IT & resource impact.

Collinson Latitude™ is a division of The Collinson Group, a global leader for 20 years in a diversity of specialist markets including travel membership, insurance, and marketing.  The Collinson Group owns the leading independent insurance brand Columbus Direct and Priority Pass™, the world’s largest independent airport lounge access programme.   As part of this group, Collinson Latitude™ delivers results for brands based on the experience of implementing successful renewable membership programmes for their own products for the past twenty years. The unique combination of expertise in partnership marketing, digital best practice, and software development positions Latitude as a forward thinking partner for generating sustainable income streams.  www.collinsonlatitude.com

About RewardAll™
RewardAll™ is a proprietary reward platform that uses affiliate marketing income to reward consumers with either cash or a client’s reward currency. Starting in the UK, RewardAll™ has expanded into Australia, US & China, with future developments planned in Europe and Japan. RewardAll™ is an ideal platform to work as a white label solution for travel brands, banks, media companies and charities.

 

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