Collinson Latitude | Loyalty commerce in a digital age

More innovation, more connectivity, more choice: the demands of the modern-day programme member.

We are now living in a very different world than we did a decade ago, with new technology enabling us to shop, communicate, explore and consume in entirely different ways.

In order to gain a better understanding of how digital technology has impacted loyalty commerce, we surveyed 2,500 loyalty programme members across the globe, and found some fascinating results.

  • 60% of respondents want to have the option of earning and redeeming points and miles both online and in-store
  • 71% of respondents said they are more likely to favour brands that are quick to adopt the latest technology
  • 64% of respondents who had redeemed points and miles on non-core inventory went on to buy core inventory products with the same brand
  • 85% of respondents said they prefer interacting with their favourite loyalty brands through online channels

To find out more about what members want - download our Loyalty Commerce in a Digital Age eBook now!

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