Integrated Marketing Definition

Integrated marketing attempts to create synergy among various online and offline channels and adopt a holistic approach to their marketing efforts. Its aim is to ensure all marketing and communications messages are consistent and compliment the brand.

Online marketing channels which can be integrated into marketing strategy include website optimization (search engine optimization), pay per click, RSS feeds, sponsored advertisements, banner advertisements, and email marketing campaigns. Offline campaigns include direct marketing, print advertisements, television, radio, and public relations management. Find out more about ancillary revenue programmes offered by Collinson Latitude.

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