Why offering rewards outside your core product offering could increase loyalty | Collinson Latitude

Why offering rewards outside your core product offering could increase loyalty

Thursday, April 14, 2016 BACK TO INSIGHTS

Brands continually look to differentiate from competitors; those that incentivise customers with rewards outside of their core product offering could do better to build loyalty in the long-term.

Our recent research found that half of all loyalty programme members actively look for programmes with more choice of rewards and programmes only offering core product inventory are viewed as “dated and old fashioned”.
Marketing Week has taken an in-depth look at the power of rewards when it comes to gaining customer loyalty. By taking a look at the recent success of some brands, such as Avios Group and Pod, a compelling case is put forward for more brands to reconsider the rewards they offer.

Read the full article here.

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