Why Black Friday 2015 was a missed opportunity for loyalty | Collinson Latitude

Why Black Friday 2015 was a missed opportunity for loyalty

Tuesday, December 1, 2015 BACK TO INSIGHTS

The Christmas holiday period has long been considered the busiest time of the year for UK retailers, however, in recent years, Black Friday has grown spectacularly in popularity.

As numbers indicated, e-commerce drove another successful Black Friday for retailers, despite weaker brick-and-mortar store performance. But, as James Berry, E-Commerce Director at Collinson Latitude, explains, a more strategic – and profitable – opportunity for consumers and brands alike has been missed.


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