What You Can Learn From E-Commerce | Collinson Latitude

What You Can Learn From E-Commerce

Tuesday, July 1, 2014 BACK TO INSIGHTS

The e-commerce industry is synonymous with creating and improving great customer experiences. From next day delivery to one click purchases, e-commerce brands always have the customer at the heart of what they do and how they do it. And unsurprisingly, they’re an industry built on customer conversion rates, where even the slightest increase in conversions can lead to millions of extra revenue. Therefore, there is clearly much we can learn from an industry built around getting consumers to hit that buy button when online.

Your online redemption stores are no different a site like eBay. You want your members to come to your store, find what they want, purchase without any problems and then come back again. Therefore, we have compiled a list of 5 things you can learn from the e-commerce industry for your redemption store:

  1. Make the user experience easy, friendly and personal
  2. Look after the retailers, and they’ll help you look after your members
  3. Make it easy to choose
  4. Keep it interesting with promotions, offers and bundles
  5. Drive traffic to your site, and convert traffic into sales

Download here.

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