Travellers want more flexibility with loyalty scheme points' | Collinson Latitude

Travellers want more flexibility with loyalty scheme points

Friday, March 31, 2017 BACK TO INSIGHTS

Travel loyalty programme members are looking for more choice of rewards from programme’s they are a member of.

In fact, over three-quarters of respondents in our latest research of 2,250 travel loyalty programmes members said they look for more choice of rewards. They also stated that brands only offering flights and hotel stays through the programme as rewards were ‘dated’ and ‘old fashioned. Travolution looks at what members’ are asking their loyalty programmes to do when it comes to redeeming their points.

Read the full article here.

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