Travel brands need to reinvent reward schemes | Collinson Latitude

Travel brands need to reinvent reward schemes

Monday, February 16, 2015 BACK TO INSIGHTS

Our new report, The Grand Wanderluster, suggests that travel brands will need to re-examine their reward programmes if they are to remain relevant.

With traditional demographic approaches to travel audience segmentation losing relevance in an online world, our research has unveiled a new approach and breed of traveller: The Grand Wanderluster. A product of the digital boom, they are defined not by their age or gender but by their behaviours, characteristics and interests.

Read the full article here.


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