The travel digital loyalty dependents
Digital advancements have greatly changed the behaviour of travel loyalty programme members across the globe – however, which region is the most dependent on digital and where are we struggling to connect?
Travel loyalty programmes often have incredibly diverse member bases, so it’s essential that we understand how member behaviour varies on both a global and local basis. To understand this more, we’ve produced an infographic highlighting the regional differences in the digital behaviours of 2,500 airline and hospitality loyalty programme members. And below is a sample of some of the insights we found:
- Members in the Middle East are the most likely to adopt new digital technology
- Members throughout the world have genuine fears over data security
- Members in the US are the most regular users of digital wallets