How Financial Enterprises Stay Relevant | Collinson Latitude

Taking account

Wednesday, April 1, 2015 BACK TO INSIGHTS

During the financial crisis there was a shift that took place in the relationship between banks and consumers, where the majority of people (54%) relied on less than two providers to cater to all their financial needs.

However, as a result of the recent explosion in digital technology, we are now living in an increasingly competitive environment and consumers are considerably more knowledgeable about their financial services.How can traditional financial enterprises remain relevant to their customers and maintain a competitive edge in today’s market?

We surveyed over 4,000 global loyalty programme members from the US, UK, Singapore and the Middle East to better understand this shift of loyalty in the financial sector and how providers can adapt to changing new consumer demands. Read our Taking Account report to find out more about loyalty commerce in the financial services sector.

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