Reward programmes in a digital age
Businesses have been constantly evolving ever since the start of the digital revolution and are continuing to do so as technological advancements are only increasing. Some businesses have flourished in this new digital world, while others have found meeting the new pace of progress hard to keep up with. The financial services industry hasn’t been immune to these changes, with many brands struggling to meet the needs of the 21st century consumer.
Visits to retail branches fall every year as more and more people look to engage with their bank on the internet. However, this is great opportunity for retail banks to take advantage of, especially with their loyalty programmes. Retail banks need to think social, local and mobile when it comes to the modern consumer and how to engage with them. Consumers are now able to engage with your brand wherever, whenever and however they would like, and retail banks must embrace this behaviour.