Meeting Changing Customer Expectations | Collinson Latitude

Meeting changing customer expectations

Sunday, March 1, 2015 BACK TO INSIGHTS

Personalisation has become a buzz word as of late, and for good reason – the shifting relationship between consumers and brands means that companies need to create a user experience that caters to the individual as well as to the masses.

Up until now, conusmers have held a naeeds-based relationship with banks or credit card providers, however, today’s consumers can shop around for the best financial service provider that suits their needs.

As a result, this has also increased the expectations of the modern-day consumer who now expects far more from their financial services provider than ever before. To stay ahead of the game, financial services need to continuously re-think how they can better reward their loyal customers. In this whitepaper, we take a look at three core formats of reward programmes in the retail banking and card provider sector and identify how they meet the demands of the modern day consumer.

Download here.

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