Making Redemption More Valuable | Collinson Latitude

Making redemption more valuable

Friday, April 1, 2016 BACK TO INSIGHTS

We asked 2,250 loyalty programme members across the globe to understand more about how redemption programmes can be improved.

Members told us:
• 91% said that their redemption experience could be made even more positive
• 73% of travel loyalty programme members had issues redeeming their points when only core inventory items were available
• 55% didn’t think they’d be able to earn enough points to redeem anything of value

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