Making redemption more valuable
We asked 2,250 loyalty programme members across the globe to understand more about how redemption programmes can be improved.
Members told us:
• 91% said that their redemption experience could be made even more positive
• 73% of travel loyalty programme members had issues redeeming their points when only core inventory items were available
• 55% didn’t think they’d be able to earn enough points to redeem anything of value