Loyalty through the ages
Advances in technology have helped raise consumer expectations, enabled new entrants to challenge existing players and set off a phenomenal rate of innovation and evolution in both the way we consume and engage with our members.
Whilst undoubtedly the last ten to fifteen years have seen a huge spike in change, we wanted to go right back to the beginning to see where innovation in loyalty first began, and how this change has impacted loyalty commerce as we know it today.
If you’d like to know:
- What the first recorded instance of a loyalty reward was
- Which brand sold the first item (Pizza) online first
- Which hotel brand is pioneering Snapchat