Loyalty programme members embrace digital technology | Collinson Latitude

Loyalty programme members embrace digital technology, but call for more choice of rewards and greater engagement options

Friday, November 11, 2016 BACK TO INSIGHTS

Loyalty Commerce in a Digital age, our latest e-book, highlights the current opinions and adoption rates of digital technology among loyalty programme members worldwide.

It reveals that over eight in ten (85%) of members prefer interacting with their favourite loyalty programme online, with over three quarters (79%) believing technology has made their lives easier, and seven in ten (71%) favouring brands that are early adopters of new technology. Technology is changing the way in which consumers want to interact with brands and brands need to listen.

 

Read the full article here.

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