Increasing everyday engagement with loyalty programmes | Collinson Latitude

Increasing everyday engagement with loyalty programmes

Friday, February 17, 2017 BACK TO INSIGHTS

With Hilton's recent shake-up of its loyalty programme, Guy Deslandes, E-Commerce Sales Director, looks at the impact this could have on the wider travel industry.

Members of Hilton's loyalty programme can now choose what proportion of their reward to take as points or cash, as well as being able to spend points with Amazon - giving the member more control.


Read the full article here.

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