How to Make Loyalty a Part of Consumers’ Everyday Lives | Collinson Latitude

How to Make Loyalty a Part of Consumers’ Everyday Lives

Friday, March 17, 2017 BACK TO INSIGHTS

With consumer loyalty becoming an increasingly difficult goal to achieve, how can brands cut through the noise and keep consumers engaged?


USA Today’s loyalty and rewards supplement, Future of Business Tech, looks at how brands can make their loyalty programmes part of members’ everyday lives. Brands need to do more to integrate their programmes into their members’ everyday behaviour allowing them to easily earn and redeem points throughout their day-to-day activities. With so much competition for consumer loyalty, creating as little friction as possible to allow your members to keep engaged with you programme will go a long way to ensuring their loyalty.

Read the full article here.

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