How to drive sustainable loyalty and customer engagement
The biggest decision customers have in the buying cycle is 'who'. 'Who' has earned their business and 'who' should they select for the purchase of a product or service?
Sometimes, that decision is easy, decided by competitive pricing, better service or faster delivery. But when there is little difference between two or more providers, the incentive of rewards through a loyalty programme can often help to influence the final decision. Dan Martin, explores how a loyalty programme can become central to this decision for customers.