Expectations of Financial Customers | Collinson Latitude

Great customer expectations

Wednesday, April 1, 2015 BACK TO INSIGHTS

Over the last few decades, the financial services industry has experienced a number of significant transformations, most notable, the digital revolution that has introduced online and mobile technology into the hands of the consumer.

While consumer behaviour may be rapidly changing, one thing has remained constant: customer loyalty has been seen as a nice-to-have but not a must-have.

However, as competition within the financial services sector continues to soar as new start-up organisations are taking the market by storm, loyalty commerce needs to be on the agenda. And in order to create an engaging and memorable customer experience in today’s era, financial brands need to incorporate the latest technology into their loyalty commerce strategies. Read our whitepaper on how brands in the financial sector can create a truly powerful loyalty programme with a customer service that goes above and beyond the call.

Download here.

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