Driving greater member engagement | Collinson Latitude

Integrated marketing communications to drive greater member engagement

Wednesday, March 15, 2017 BACK TO INSIGHTS

In February at Loyalty 2017, London, our E-Commerce Director, James Berry spoke to a packed room of loyalty executives about how to improve loyalty programme member engagement through integrated marketing communications

James provides examples of effective marketing communications from the likes of Budweiser, Dove and Red Bull, whilst linking the lessons learnt to effective loyalty marketing campaigns from the likes of Avios, Asia Miles and Virgin Atlantic.

 

 

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