Digital technology directly impacts customer loyalty
Digital technology has rapidly evolved in recent years and shows no sign of slowing down. It is transforming consumer behaviour and with it loyalty marketing itself.
Our new study, Loyalty Commerce in a Digital Age, surveyed 2,500 loyalty programme (travel, hospitality, retail banking and credit card providers) members worldwide about the impact digital technology is having on loyalty. More than eight in ten (85%) of members prefer interacting with their favourite loyalty program online and seven in ten (71%) favour brands that are early adopters of new technology.