Black Friday as a case study in how to make loyalty schemes work harder | Collinson Latitude

Black Friday as a case study in how to make loyalty schemes work harder

Friday, November 11, 2016 BACK TO INSIGHTS

Last year, we called out Black Friday 2015 as a missed opportunity for loyalty programme managers.

As 2016 again looks to be one of the biggest shopping events in the retail calendar, programme managers should be planning ahead to take full advantage, looking to encourage greater earning opportunities for purchases made on-line.

 

Read the full article here.

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