Addressing the points balance spectrum
Online shopping has taken on a huge role in our day-to-day lives, and as a result, brands need to follow suit in order to stay ahead of the competition. To get a better idea of how consumers are choosing to shop online, our E-commerce Director James Berry has created a brief SlideShare that explains how customers are interacting with their loyalty programmes online.
Find out more about how people are choosing to redeem on rewards, how geographical differences can influence the market, how brand can respond to changing consumer demands and more.
Here are some of our findings:
• 13 trillion unused points worldwide
• 77% of programme members influenced by reward program when they shop