A Guide to Reward Programmes | Collinson Latitude

A guide to reward programmes

Saturday, November 1, 2014 BACK TO INSIGHTS

Loyalty rewards programmes play a huge role in the behaviour patterns of travellers, with three quarters of all travellers saying they are influenced by their reward programmes.

And while this won’t be changing any time soon, recent advancements in digital technology means consumers now have a greater say in how they interact with brands and expect greater levels of customer centricity with the products and services that they consume.

And, of course, nobody understands what programme members want than the consumers themselves, so we asked 4,000 respondents across the globe what they think about loyalty programmes in the travel industry and we found some surprising results.
Read our short guide on how reward programmes can keep track of the modern traveller.

Download here.


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