4 trends shaping next-gen loyalty programmes | Collinson Latitude

4 trends shaping next-gen loyalty programmes

Monday, March 28, 2016 BACK TO INSIGHTS

Hospitality Technology has identified 4 trends they expect to see shaping the future of loyalty programmes.

With the future of loyalty in the industry uncertain, personalisation, programmes reflecting the brands they represent, loyalty that is easier to use and a next generation of rewards are where they see the hospitality industry needing to improve. And with loyalty programmes now an expected perk for travellers, hotels need to do more to make sure their programmes remain relevant for their members.


Read the full article here.


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