

Customers’ expectations of loyalty programmes are higher than ever.
So there is an urgent need to re-ignite your loyalty programme by offering greater choice, to differentiate yourself from competitors*
and safeguard your customer base.

Collinson Latitude™ enabled IHG to provide corporate bookers with an engaging, interactive online reward solution and multiple third party redemption choices.

RewardAll™ enabled Velocity (Virgin Australia’s frequent flyer programme) to launch the Global eStore – an innovative online shopping portal incorporating over 160 leading global merchants via our multiple affiliate network.

Collinson Latitude™ provided Asia Miles with iShop – a merchant-funded loyalty shopping programme to leverage the growth in member spend via e-commerce.

We recently implemented a full e-commerce store for one global airline to give their loyalty programme members more ways to spend points and to increase engagement of loyal customers.
*With more than 200 programmes worldwide, together boasting some 250 million members, the market is increasingly becoming saturated, with little differentiation between programmes.

For key insights, read our trend report "Making your loyalty currency irresistibly valuable everyday".

We can help you add value, relevance and choice to your loyalty programme with two flexible products that deliver attainable rewards.
This merchant-funded global shopping programme gives your members more points earning opportunities simply for shopping at their favourite online stores.
An online redemption platform enabling members to spend their loyalty currency on valued rewards offered by trusted global brands.