Based in Singapore but with a global reach, KrisFlyer was finding international member engagement a challenge. They wanted to be able to interact with members from all over the world more frequently – but more importantly, they wanted to be able to provide these international members using Singapore as a business-hub with rewards from local, relevant brands. A global inventory of rewards would also enable KrisFlyer to give their Singapore-based members access to brands and products they had experienced when travelling internationally.
Another key advantage of widening their rewards catalogue was the ability to provide their members with more opportunities to earn KrisFlyer miles and engage with the programme - even when they weren’t in the air.
KrisFlyer implemented our Earn Mall, and branded it KrisFlyer Spree. KrisFlyer Spree could give their members access to over 2,000 international merchants – exactly the kind of dynamic content they wanted - via one online shopping portal. Additionally, members were able to earn KF miles on their everyday online shopping.
Supporting the KrisFlyer Spree team through the integration process and beyond, we were able to:
We have been working alongside the KrisFlyer Spree team for over two years and since launch, KrisFlyer Spree has seen some compelling results: