Introducing ANA Global ServiceBy Guy Deslandes on 25 April 2017
Today we have the pleasure of announcing a new partnership with ANA Mileage Club, alongside our existing strategic partner, Points. Together, we will deliver a Loyalty Commerce solution that allows members greater opportunities to earn and redeem miles. This solution will enhance engagement and drive ancillary revenue for ANA while providing a more comprehensive, consistent and engaging loyalty experience for their global member base.
Through a single integration into our Loyalty Commerce Ecosystem, ANA Mileage Club will integrate Points Travel, the first private-label global travel booking service designed specifically for the loyalty industry, to launch ANA Global Hotels and ANA Global Car Rentals, giving members the ability to book using their Mileage Club miles, and earn over 6,000 miles on a single booking.
ANA will also launch ANA Global Mileage Mall and ANA Global Selection, powered by Collinson Latitude's Earn Mall and Redemption Store solutions.
Together, these four unique services, which are presented through a single user experience and accessed through a single technology integration, will enable ANA Mileage Club members to “Stay, Drive or Shop” and not only accelerate the number of miles they earn, but also redeem miles online as direct payment for hotel, car, merchandise, gift cards and experiences.
Takeshi Inada, President & CEO of ANA X Inc, part of the ANA Group running the ANA Mileage Club, said the following about the partnership:
“As a global airline which flies to 42 cities worldwide, we’re always looking for more ways to provide greater value to our Mileage Club Members, through this partnership with loyalty commerce experts Points and Collinson Latitude, we’re creating an enhanced global loyalty experience by developing new channels for our global members to earn and redeem their miles in ways that are highly relevant to them.”
Rob MacLean, CEO of Points added:
“We’re honoured to partner with ANA X, to work alongside Collinson, and to expand our global footprint. It comes as no surprise that as Japan’s largest airline, ANA is leading the way for other airlines in Asia by providing unmatched loyalty program experiences for its Mileage Club members We look forward to launching some great products with ANA X that will add significant value to their members in Japan and provide more earn and redemption opportunities to further engage its International members.”
And Colin Evans, our Chairman (Collinson Group) also commented:
“We’re excited to work alongside Points to help ANA X better engage with and drive value for its members, working closely with Points, we’re able to reach a larger portion of the global loyalty industry together, offering a robust suite of loyalty commerce solutions that deliver great customer experiences, value generation and customer loyalty.”
This is another great example of the strength that our partnership with Points can bring to the Loyalty Commerce industry and we look forward to delivering a first class experience for ANA and their members.