Travel Loyalty Blog | Loyalty News | Collinson Latitude

Lines of Latitude – our company blog - is where you can find all of the latest thinking about loyalty commerce from our team of experts.

Lines of Latitude
Lines of Latitude – our company blog - is where you can find all of the latest thinking about loyalty commerce from our team of experts.

How loyalty programmes can stay relevant in an age of digital disruption

By Jess Russell on 28 November 2016

Over the last decade we have witnessed a digital transformation like no other. Almost overnight people stopped pulling out crumpled and oversized maps from their back pockets when they needed directions and started pulling out sleek new iPhones instead...

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Do Black Friday promotions work for your redemption channel?

By Barry Lalanne on 18 November 2016

Falling directly after Thanksgiving, Black Friday has a long-standing tradition in the US as being the busiest shopping day of the year, and in recent years, the day has been largely adopted internationally as a way for retailers to kick-start the holiday shopping season.


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More innovation, more connectivity and more choice – your members have spoken!

By John McCauley on 11 November 2016

Gone are the days when loyalty programmes just meant a complimentary seat upgrade or some cashback. Recent advances in digital technology have created a ‘new world’ of opportunities for brands across a multitude of verticals...


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Why Mega 2016 was such an Awesome Event

By John McCauley on 08 November 2016

At the end of last month the Collinson Latitude team headed over to Toronto, Canada, to be a part of one of the biggest and most interesting travel events on the calendar year...


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Leveraging the most out of your miles

By Dan Martin on 17 October 2016

For a long time, airlines and hotels were able to keep a level of mystique around the value of their miles. Customers would travel a certain distance and be rewarded with miles or points for their loyalty to a certain brand...


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