Loyalty Blog | Loyalty News | Collinson Latitude

Lines of Latitude – our company blog - is where you can find all of the latest thinking about loyalty commerce from our team of experts.

Lines of Latitude
Lines of Latitude – our company blog - is where you can find all of the latest thinking about loyalty commerce from our team of experts.

THE VALUE OF REDEMPTION 2: MY TRAVEL REDEMPTION HIGHLIGHTS, PART 2

By Guy Deslandes on 17 May 2017

Recently I shared my initial travel redemption highlights from our recent global travel member survey and focused on both the value of non-core inventory (burning drives earning) and more choice of rewards...

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THE VALUE OF REDEMPTION 2: MY TRAVEL REDEMPTION HIGHLIGHTS, PART 1

By Guy Deslandes on 05 May 2017

Earlier this year, we ran our second annual global travel member survey investigating all things loyalty and redemption. The findings from our first survey...


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Introducing ANA Global Service

By Guy Deslandes on 25 April 2017

Today we have the pleasure of announcing a new partnership with ANA Mileage Club, alongside our partner, Points...


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An EVENTful week of loyalty commerce

By John McCauley on 16 March 2017

The 20th of February kicked off a jam-packed week of events, with Loyalty 2017 taking place in London as well as our very own ‘The Loyalty Commerce Masterclass’.


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Mind the generational gap! The expectations vs. reality of loyalty programme member behaviour

By John McCauley on 07 March 2017

There’s often a lot said about customer segments such as Millennials and Baby Boomers, with many individuals and brands using them as the cornerstone of their marketing...


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