Loyalty Blog | Loyalty News | Collinson Latitude

Lines of Latitude – our company blog - is where you can find all of the latest thinking about loyalty commerce from our team of experts.

Lines of Latitude
Lines of Latitude – our company blog - is where you can find all of the latest thinking about loyalty commerce from our team of experts.

An EVENTful week of loyalty commerce

By John McCauley on 16 March 2017

The 20th of February kicked off a jam-packed week of events, with Loyalty 2017 taking place in London as well as our very own ‘The Loyalty Commerce Masterclass’.

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Mind the generational gap! The expectations vs. reality of loyalty programme member behaviour

By John McCauley on 07 March 2017

There’s often a lot said about customer segments such as Millennials and Baby Boomers, with many individuals and brands using them as the cornerstone of their marketing...


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How loyalty programmes can stay relevant in an age of digital disruption

By Jess Russell on 28 November 2016

Over the last decade we have witnessed a digital transformation like no other. Almost overnight people stopped pulling out crumpled and oversized maps...


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Do Black Friday promotions work for your redemption channel?

By Barry Lalanne on 18 November 2016

Falling directly after Thanksgiving, Black Friday has a long-standing tradition in the US as being the busiest shopping day of the year, and in recent years, the day has been largely adopted internationally as a way for retailers to kick-start the holiday shopping season.


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More innovation, more connectivity and more choice – your members have spoken!

By John McCauley on 11 November 2016

Gone are the days when loyalty programmes just meant a complimentary seat upgrade or some cashback. Recent advances in digital technology have created a ‘new world’ of opportunities for brands across a multitude of verticals...


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