Loyalty Blog | Loyalty News | Collinson Latitude

The Lines of Latitude Blog is where you will find all the latest developments in the loyalty sector. Our loyalty commerce experts are constantly looking out for the latest industry news and trends, and looking to regularly share their views and opinions. So, whether you’re a hotel, airline or financial services brand, keep your eyes on the Lines of Latitude Blog for the latest in loyalty news and views.

Lines of Latitude
The Lines of Latitude Blog is where you will find all the latest developments in the loyalty sector. Our loyalty commerce experts are constantly looking out for the latest industry news and trends, and looking to regularly share their views and opinions. So, whether you’re a hotel, airline or financial services brand, keep your eyes on the Lines of Latitude Blog for the latest in loyalty news and views.

The Value Of Redemption in financial services: My redemption highlights

By Chris Rogers on 17 August 2017

We recently launched the findings from our first survey into the ‘Value of Redemption’ for financial services loyalty programme members. We wanted to explore how members felt about the programmes they were members of...

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Interested in a smarter way of running your loyalty programme?

By John McCauley on 17 July 2017

At the Loyalty@Freddie Awards 2017, we spoke alongside our partner Points, on how we work together to deliver more valuable and engaging loyalty commerce solutions to some of the biggest and best travel and financial services brands across the globe.


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The Loyalty Commerce Masterclass – Collinson & Points

By John McCauley on 30 May 2017

On a cool and very windy February day (Storm Doris windy!), we welcomed a collection of leading travel brands from across the globe to our first (and certainly not our last) Loyalty Commerce Masterclass...


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The Value of Redemption 2: My Travel Redemption Highlights, Part 2

By Guy Deslandes on 17 May 2017

Recently I shared my initial travel redemption highlights from our recent global travel member survey and focused on both the value of non-core inventory (burning drives earning) and more choice of rewards...


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The Value of Redemption 2: My Travel Redemption Highlights, Part 1

By Guy Deslandes on 05 May 2017

Earlier this year, we ran our second annual global travel member survey investigating all things loyalty and redemption. The findings from our first survey...


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