Where is the Travel Sector Heading In 2011?
We have asked a panel of industry experts to look ahead and highlight a few key trends that will affect the travel market over the next twelve months. We will be asking our experts topical questions for each eJournal, so if there is anything you would like to know, please contact us. But first of all, meet the panel:
Michael Smith, Managing Partner at Airline Information
- Leader and innovator in commercial aviation conferences, and research in loyalty and merchandising
- Formerly a board director of British Airways Global Financial Services Ltd
Michael comments "2011 looks like it is the year that the distribution challenge is coming back into focus..."
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Iain Webster, Travel Loyalty Specialist at ICLP
- 20 years' experience in travel loyalty industry
- Launched Europe's first FFP in 1991 by adding 'Air Miles' rewards to the British Airways Executive Club.
Iain states "the most exciting trend emerging is the recognition that an airline's greatest asset is its customer database..."
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Norman Bekker, Manager - CRM and Data Insight at Whitbread Hotels
- 20 years' marketing experience in the travel industry
- Specialises in CRM, new product development and loyalty
Norman comments "2011 is expected to be year where supply of hotel rooms remains plentiful and demands stays subdued, which will result in a scrap for customers..."
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