- Value-adds increasingly help build loyalty
More brands turning to product enhancements to engender loyalty
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30.04.2010
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- Brands offer add-ons to drive loyalty and revenues
70% of all brands are now offering enhancements or add-ons to their core products and services
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26.04.2010
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- Retailers lag behind other sectors in offering enhancements and add-ons
Despite an increasingly competitive market, retailers are lagging far behind other sectors in offering enhancements or add-ons such as insurance or complimentary items.
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23.04.2010
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- Brand Differentiation Top Priority for Telecommunications Businesses
Telecommunications businesses are more concerned with 'differentiating' their brand from the competition than any other sector.
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23.04.2010
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- More brands turning to product enhancements to engender loyalty
70% of all brands are now offering enhancements or add-ons to their core products and services in order to drive both customer loyalty and revenues
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23.04.2010
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- Travel sector leading in customer enhancement products
New research has indicated that 83.3% of travel businesses including travel agents, OTA’s and car rental companies now provide add-ons or enhancements to their core offering.
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23.04.2010
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- Airline sector the best at offering 'added value'
Airlines are most likely to offer enhancements to their core business than any other sector,
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23.04.2010
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- Travel businesses lack perk push to customers
A survey of marketing and brand gurus finds that travel businesses — with the exception of airlines — lag other sectors in providing annual travel-benefits packages to its customers.
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21.04.2010
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- Hotels failing to optimise new revenue and customer engagement opportunities
In order to survive in the current climate, hotels need to fully understand the travelers’ journey and make their offering relevant and valuable
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21.04.2010
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- Real-time location marketing: a new loyalty technique?
News from the Wise Marketer - the debate of location based marketing.
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06.04.2010
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