News Bites

How brands can get more out of their customer base by offering membership schemes There has been a lot of innovation recently from brands seeking new ways to engage their customers... Read more > 26.08.2010
More than miles Having blazed a trail by setting up successful loyalty schemes in the form of frequent flyer and Airmiles programmes, airlines have since fallen far behind other sectors, writes Suzy Bashford, Marketing Magazine. Read more > 19.08.2010
Publishers can go much further to building sustainable relationships by adding value Media brands, from magazine publishers to newspapers, are more concerned than ever about their ability to engage customers and remain profitable Read more > 29.07.2010
Half of all consumers recently surveyed are interested in buying annual membership packages that provide insurance, travel and lifestyle benefits 73% of consumers interested in annual membership packages are getting away Read more > 05.07.2010
Annual memberships can boost customer retention 73 per cent of consumers that are interested in annual membership packages are not currently being offered them. Read more > 02.07.2010
73% of consumers interested in annual membership packages are getting away New research carried out by incremental revenue specialists Collinson Latitude, confirms an untapped consumer need. Read more > 30.06.2010
Banks missing out on membership packages Half of all consumers are interested in annual membership packages that provide insurance, travel and lifestyle benefits. Read more > 30.06.2010
Retention 'top priority' for financial brands Customer retention is regarded as the biggest priority for financial services brands in the current climate. Read more > 25.06.2010
Loyalty as a differentiator In the current climate, obtaining and retaining customers and keeping them loyal is key to survival. Read more > 01.06.2010
Selling to high flyers Airline ancillary revenues reached $10.2bn in 2008, and these are expected to reach $58bn this year. Furthermore, Cushing expects the average on-board passenger spend to grow five-fold over the next few years. Read more > 01.06.2010

How brands can get more out of their customer base by offering membership schemes

There has been a lot of innovation recently from brands seeking new ways to engage their customers...

26.08.2010

More than miles

Having blazed a trail by setting up successful loyalty schemes in the form of frequent flyer and Airmiles programmes, airlines have since fallen far behind other sectors, writes Suzy Bashford, Marketing Magazine.

19.08.2010

Publishers can go much further to building sustainable relationships by adding value

Media brands, from magazine publishers to newspapers, are more concerned than ever about their ability to engage customers and remain profitable

29.07.2010

Half of all consumers recently surveyed are interested in buying annual membership packages that provide insurance, travel and lifestyle benefits

73% of consumers interested in annual membership packages are getting away

05.07.2010

Annual memberships can boost customer retention

73 per cent of consumers that are interested in annual membership packages are not currently being offered them.

02.07.2010

73% of consumers interested in annual membership packages are getting away

New research carried out by incremental revenue specialists Collinson Latitude, confirms an untapped consumer need.

30.06.2010

Banks missing out on membership packages

Half of all consumers are interested in annual membership packages that provide insurance, travel and lifestyle benefits.

30.06.2010

Retention 'top priority' for financial brands

Customer retention is regarded as the biggest priority for financial services brands in the current climate.

25.06.2010

Loyalty as a differentiator

In the current climate, obtaining and retaining customers and keeping them loyal is key to survival.

01.06.2010

Selling to high flyers

Airline ancillary revenues reached $10.2bn in 2008, and these are expected to reach $58bn this year. Furthermore, Cushing expects the average on-board passenger spend to grow five-fold over the next few years.

01.06.2010