- Collinson Latitude calls on the travel industry to re-ignite customer engagement
As 2012 shapes up to be a competitive year for companies in the travel industry, Collinson Latitude, a global provider of incremental revenue products, is calling on airlines and hotels to re-ignite their loyalty programmes to reflect changes in consumer behaviour.
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01.02.2012
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- Collinson Latitude calls for mobile operators to anticipate customers' needs and offer real value
Collinson Latitude, a global provider of incremental revenue, membership and loyalty products, is calling on mobile operators to capitalise on their customer data insights by delivering reward programmes that better anticipate customer needs.
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13.01.2012
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- The Collinson Group chairman Colin Evans wins lifetime achievement award
Colin Evans, chairman of The Collinson Group, has been awarded the ‘Loyalty Lifetime Achievement Mega Award’ at the prestigious 2011 Travel Mega Awards in Miami.
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08.12.2011
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- Low-cost carriers should embrace loyalty, says Collinson Latitude
Collinson Latitude, a global provider of incremental revenue and membership products, is arguing today, on the eve of the Mega Event 2011 travel industry summit, that loyalty programmes are fully compatible with the low-cost carrier (LCC) business model, and that loyalty is a vital part of differentiation for the coming generation of LCCs.
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29.11.2011
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- New Collinson Latitude survey shows the future for travel industry ancillary revenues
A new survey from Collinson Latitude, a global provider of incremental revenue and membership products, reveals many travel industry businesses anticipate a change in ancillary revenue strategies next year, with more emphasis on up-selling and cross-selling.
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28.11.2011
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- Collinson Latitude calls for travel industry to reignite loyalty programmes
Collinson Latitude, a global provider of incremental revenue products, is calling on the travel industry to embrace evolving technologies and reignite their loyalty programmes. Travel industry loyalty reward programmes have seen a 31% decline in active participation since 2007. On average, only a third of loyalty programme members regularly redeem their loyalty currency, leaving many customers cold to their brand’s programme.
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24.11.2011
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- Collinson Latitude launches new reward platform to payment card issuers in the Middle East
Collinson Latitude, the leading global provider of revenue products and services, has launched a new reward platform to enable credit card issuers to reward customers for shopping online with bonus points or cash-back.
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17.10.2011
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- Collinson Latitude launches autumn travel newsletter - Is it time for a new look?
Collinson Latitude have launched the third edition of their quarterly travel newsletter. Re-named R2, the newsletter discusses hot topics in the airline and hotel industry - including the misunderstood concept of 'ancillary revenue'.
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06.10.2011
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- Banks : Time to restore consumer confidence
As the global economy continues to falter – with recent events denting confidence in both financial
institutions and governments – are banks doing enough to restore consumer confidence and re-establish a
rapport with their customers? Mark Jones discusses the threats and identifies potential solutions
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05.10.2011
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- Collinson Latitude calls for airlines and hotels to focus on value to drive engagement
As the travel market becomes increasingly competitive, and therefore loyalty becomes ever more important, Collinson Latitude is calling on airlines and hotels to act fast or risk losing vital customers.
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22.09.2011
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