- Publishers can go much further to building sustainable relationships by adding value
Media brands, from magazine publishers to newspapers, are more concerned than ever about their ability to engage customers and remain profitable
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29.07.2010
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- Half of all consumers recently surveyed are interested in buying annual membership packages that provide insurance, travel and lifestyle benefits
73% of consumers interested in annual membership packages are getting away
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05.07.2010
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- Annual memberships can boost customer retention
73 per cent of consumers that are interested in annual membership packages are not currently being offered them.
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02.07.2010
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- 73% of consumers interested in annual membership packages are getting away
New research carried out by incremental revenue specialists Collinson Latitude, confirms an untapped consumer need.
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30.06.2010
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- Banks missing out on membership packages
Half of all consumers are interested in annual membership packages that provide insurance, travel and lifestyle benefits.
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30.06.2010
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- Retention 'top priority' for financial brands
Customer retention is regarded as the biggest priority for financial services brands in the current climate.
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25.06.2010
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- Loyalty as a differentiator
In the current climate, obtaining and retaining customers and keeping them loyal is key to survival.
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01.06.2010
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Airline ancillary revenues reached $10.2bn in 2008, and these are expected to reach $58bn this year. Furthermore, Cushing expects the average on-board passenger spend to grow five-fold over the next few years.
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01.06.2010
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- Value-adds increasingly help build loyalty
More brands turning to product enhancements to engender loyalty
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30.04.2010
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- Brands offer add-ons to drive loyalty and revenues
70% of all brands are now offering enhancements or add-ons to their core products and services
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26.04.2010
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