Sector Insights
Value added Services - taking loyalty to the limit
It is no secret that rewarding loyalty increases the profitability of your customers and sets your brand apart from the competition, no matter what sector you are in.
The Collinson Group has 20 years experience of developing and fine tuning products that have made us world leaders in the loyalty market.
We recently completed a revenue generation research study, click here for the overall results.
Our sister company ICLP, is the world's No 1 specialist loyalty marketing agency. Established in 1987, ICLP is a global, full-service agency and are recognised worldwide as leading loyalty marketing strategists and thought leaders.Find out more about ICLP here.
Re-ignite your travel loyalty programme
with greater choice, value and relevance
Take off with Collinson Latitude loyalty
Long standing relationships with over 30 airlines globally mean that we truly understand the challenges carriers are currently facing.
This, together with our in-depth knowledge and expertise in loyalty programme management has enabled us to provide innovative ways to increase airline loyalty. We offer ways to encourage interaction from customers, reduce loyalty liability and generate ancillary revenue for airlines and low-cost carriers the world over.
We recently completed a revenue generation for airlines research study, click here for the results
Success Stories
Collinson Latitude launched ShopAndEarn™ and created a real competitive advantage for Velocity Rewards - a market first for Australia and New Zealand.
Collinson Latitude implemented iRedeem into a global airlines existing loyalty programme.Click here to read more.
Collinson Latitude™ - loyalty that will pay off
Working in partnership with leading financial services organisations for over 20 years, The Collinson Group has delivered strategies that drive customer value and incremental revenue for some of the world’s leading banking brands.
Strategies that include unique customer value propositions – encouraging activation and further usage from account and credit card portfolios.
We recently completed a revenue generation for financial services research study, click here for the results
Success Stories
Our sister company, ICLP, developed an annual programme of premium cardholder merchant offers and benefits for Visa’s CEMEA region. This included a mix of annual and tactical offers with flexible redemption methods, both online and in-store.
Collinson Latitude™ - for loyalty with hospitality
A heritage of working with and delivering customer loyalty products and marketing services for leading global hotel brands provides us with a unique vision on hospitality.
A vision that enables us to continue to deliver unique value propositions for the sector, helping to maximise ancillary revenue potential for hotel groups.
We recently completed a revenue generation for hotels research study, click here for the results
Success Stories
- Provided a full suite of loyalty marketing services covering over 6,550 hotel properties
- Developed new brand identity and managed a global rebranding campaign for Wyndham Hotels
- Results: A huge 65% increase in enrolments outside North America
Collinson Latitude™ - will take you further
Over 20 years experience in providing compelling loyalty products and services has given us a first-hand understanding of the travel market.
The value added products and services we offer will deliver increased customer engagement and new channels of revenue. Enabling you to strengthen long term relationships with the customer and gain a greater share of your customers' travel spend.
We recently completed a revenue generation for travel companies research study, click here for the results
Success Stories
Take a look at a recent success story where we worked with Asia Miles to develop the leading travel rewards programme in Asia
Collinson Latitude™ – A single customer view
As part of The Collinson Group we have over 25 years experience in providing compelling loyalty products and services which has given us a first-hand understanding of the retail industry.
Recent research suggests online shopping is set to double its share of the retail market by 2012 to £30bn a year. £1 in every £10 will be spent online*.
The retail membership products and services we offer create more ways for you to interact with your customers, offering your customers more choice in how they are rewarded and enhancing the customer experience which drives loyalty to your brand.
We have worked with some of the world’s leading brands, helping them to attract and retain customers by creating meaningful relationships. These include: A.S. Watson, Brown Thomas, Harrods and The Body Shop.
*PayPal UK Online Retail, March 2010