Revenue, reputation...or both?

Workshop content:

There's no disputing the fact that there are a number of ways to generate new revenues, some good, some bad and some ugly... we'll explore examples of these and show you how to make money without alienating your biggest asset - loyal customers. You don’t have to compromise your brand reputation to build successful ancillary revenue programmes

http://events.eyefortravel.com/tdseurope/workshops.asp 

With 6 different steams of expertise, Collinson Latitude delivered insight into both Ancillary Revenue and Mobile Strategies. Also hear from Google, Nokia, Facebook, Spotify, eBay, Disney and Expedia - amongst the 100 speakers lined up.

• What conversion rates can you expect from different customer touchpoints?
• Match the product to the channel - which products sell best at which point in the customer lifecycle?
• Opportunities in mobile: understand how to up-sell, cross-sell and provide excellent customer service to customers on the move 

Find out more about the event >