Build long lasting loyalty and advocacy

Customer retention strategies that deliver real results

Recent research conducted by Collinson Latitude identified 'customer retention' as financial service brands top objective for 2010.

Delivering incremental based propositions to customers can provide a solution to reduce attrition by 40%, increase lifetime value, convert up to 35% of all new checking accounts into revenue generating programmes and achieve up to 30% higher account holder satisfaction.

At this conference:

Understand how ING Group are benefiting business by ensuring customer-centricity is embraced throughout the organisation
Learn from the advanced customer retention and cutting edge real-time marketing capabilities 3 UK are employing.
Benefit from the experiences of first direct and Santander who are developing customer relationships built through social media to support customer retention initiatives
Gain insight into how AXA Life is growing long term business by making the link from customer retention to value management
Find out how HSBC and confused.com optimise segmentation techniques to meet customer needs and maximise the return for their business

Find out more about the event >

Download financial services research

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"More than one third of consumers choose which card to use in order to maximize card rewards" (Source, Comscore)

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